Founded in 2014, Eastern General Group is headquartered in the United Arab Emirates and consists of Eastern Energy Tanzania, Eastern Leone Kenya, Eastern GD Tanzania and Connect Auto Co. Zambia.
We are the exclusive distributors of tyres, Royal Black, Tracmax and Wellplus brands in Tanzania and Zambia and the exclusive distributor for the Probat brand of automotive batteries in Tanzania and Zambia.
Eastern General Group operates a fleet of over 100 trucks in 3 countries. We transport fuel, containers and loose cargo through Eastern GD in Tanzania and Connect Auto Co. in Zambia.
We also broker and consult on many products and services such as sugar and logistics services in our markets.
Eastern General Group is ISO certified with 9001:2015, 14001:2015 & 45001:2018.
The first company in the group, Eastern Energy Tanzania, was incorporated in the Republic of Tanzania in late 2013 and started operations in 2014 with the first of many petrol filling station in Kongowe, Dar Es Salaam. At present, Eastern Energy Tanzania Ltd does not operate any petrol filling stations. At one stage, we operated a total of 12 petrol filling stations which included our own stations as well as Oryx Energies, Hass Petroleum and Oilcom stations.
Our long-term vision is to establish ourselves as one of the leading companies in our sectors and industries with our brand/s and with strategic partners in Eastern Africa, namely in Tanzania and Zambia. Over the years we have worked and formed excellent strategic partnerships and working relationships with various companies involved in Petroleum, Transport & Logistics, Tyres, and automotive Batteries.
· SHANDONG HAOHUA Tyre Co (China)
· QINGDAO LANDSPIDER Tire Corp (China)
· QINGDAO OTIA Tire Co. Ltd (China)
· YIGIT AKU Corp (Turkey)
· OILCOM (Tanzania)
· ORYX Energies (Tanzania)
· HASS Petroleum (Tanzania)
· FLEET Logistics (Tanzania)
· AGL/Africa Global Logistics (Tanzania)
· BRAVO Logistics (Tanzania)
· ETG/SEAMASTER (Tanzania)
· RELOAD Logistics (UAE & Tanzania)
· ALISTAIR Group (Mautituas & Tanzania)
· BAKHRESA/AZAM (Tanzania)
· ASAS Group (Tanzania)
· ALPHA Energies (DRC)
· HIBO General Dealers (Zambia)
Our core values consist of the following:
E – Enthusiasm
A – Adaptability
S – Stability
T – Teamwork
E – Endurance
R – Relationships
N – Never Giving Up
Our mission is to establish a world-class business. We want to build brands and businesses that are popular and admired in Tanzania, Zambia and across Eastern Africa.
Our focus at Eastern General Group is to establish ourselves in the sectors and industries that we operate in while maintaining the highest standards of quality and customer service.
Keys to success for us at Eastern General Group will include:
· Partnering with high-quality products and brands that offer value for money
· Partnering with and assisting B2B Clients with sourcing and procurement
· Keeping our staff motivated and happy to work for us
· Maintaining an excellent and untarnished reputation with our customers and our partners
· Constant review and investment in improvement & innovation
· Competitive pricing and customer satisfaction
In brief, our strategy over the next 5 years is set out below:
· Expansion in Tanzania, Zambia & Kenya
· Develop and cultivate long term partnerships with manufacturers of excellent products
· Streamline our systems and processes to increase efficiency
· Explore expansion opportunities in Somalia, Ethiopia, DRC, Uganda & Rwanda.
We aim to secure, develop, and operate a portfolio of high-quality products and foster long-lasting relationships with leading companies and brands from all over the world.
We achieve this through innovative practices and technologies, in the hands of our world-class team, working towards a common purpose.
We research, find, plan, move and market to our customers a diversified and high-quality range of products, across fast-moving consumer goods, automotive products and transport and logistics.
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